Dr. Laura




Spin Sisters : How the Women of the Media Sell Unhappiness --- and Liberalism --- to the Women of America Myrna Blyth St. Martin's Press Buy: Spin Sisters : How the Women of the Media Sell Unhappiness --- and Liberalism --- to the Women of America. From The Press Release Book Description Myrna Blyth was editor-in-chief of Ladies’ Home Journal for 20 years and then founding editor-in-chief of MORE magazine. During that period, she was an insider, participating in and watching the inner-most workings of the women’s media machine. Now, with SPIN SISTERS: How the Women of the Media Sell Unhappiness and Liberalism to the Women of America, Blyth exposes a media that manipulates women with messages that their lives are too much to manage, and exposes the politics, motivations and figures behind the charade. SPIN SISTERS illustrates how the media dictates how women should feel about political and social issues while instilling the notion that all American women are perpetual victims. Women’s magazines are a $7 billion dollar a year business, and their primary coverage tells women about their lives—that their lives are often too tough to handle and they should feel sorry for themselves. Blyth reveals that in the magazines and beyond, all media aimed at women attempts to attract women’s attention by selling the notion that women are perpetually frazzled, frumpy, fearful or failing. Moreover, the media also propagates a unilateral liberal agenda, dismissing all other ideals. Inside SPIN SISTERS: How the women in big media operate. How these powerful women, the women who set the media trends, identify themselves as liberal Democrats and use this characterization to shape their medium’s content, especially in the influential Manhattan media circles. Why liberal celebrities’ messages aren’t scrutinized and instead are presented with a halo of approval. How middle-class women have been sold stress as the new scourge of life. Why positive portrayals of conservative views and values aren’t seen in the women’s press. Whether it’s on the Lifetime channel or in the pages of women’s magazines, there is an assumption on the part of those in the media that all women think the same way about important issues. These Spin Sisters are much more liberal than most women in America, yet they have no doubt that their beliefs are the ones that all women should hold, and that they know the “right” way for women to think. Myrna Blyth was a part of the upper echelon of this media machine for more than 20 years, and says she “wrote this book to tell the truth about the business I know so well—about its power and influence, its manipulations, and its sometimes misguided politics.” SPIN SISTERS draws back the curtains, and Myrna Blyth is taking on the world in which for years she was an important figure. About the Author: Myrna Blyth was the editor-in-chief of Ladies’ Home Journal from 1981 to 2002 and also in charge of the business side of the magazine for more than a dozen years. She lives in New York City. Buy: Spin Sisters : How the Women of the Media Sell Unhappiness --- and Liberalism --- to the Women of America. Return to the Dr. Laura Reading Corner

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