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Subject: |
Six Ways To Make Your Marketing Count |
| Date: |
2008-11-17
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Six Ways To Make Your
Marketing Count
By Jill Hart
www.cwahm.com
According to the National Center for Policy Analysis there are nearly
17 million home-based businesses in the U.S. today. As the number of
business rise, it becomes increasingly more difficult to effectively
market a small business. And when the small business is run by mom with
a minuscule advertising the budget, the challenge becomes even tougher.
As moms trying to make our way in this billion dollar industry, how do
we best focus our marketing efforts?
Do Your Homework
The best way to get good results from your marketing efforts is to
research the sites you're considering. Look for websites that are aimed
at your target market, that have premium ad placements and that are
willing to share their traffic statistics, number of subscribers, etc.
Be Bold
Statistics show that the bigger the ad, the higher the response. Double
Click, a digital marketing firm, did a study in 2006 that showed a
"strong correlation between the size of ads and their clickthrough
performance." So, whenever possible, choose a banner size larger than
the standard 468 x 60. It may be pricier, but the results should be
worth the extra expense.
Think fresh
Try to find innovative ways to reach your market. Consider trying a
rich media campaign that includes a video advertisement, banners
formatted in Flash, and other interactive ads. By finding new ways to
present your business or product, you'll catch the eye of viewers who
might not normally have noticed your advertisement.
Be personal
The potential customers who view your ads want you to connect with
them. They want to know how your product or service will make a
difference in their lives. Write your ad copy in such a way that it
brings the viewers need for your product to their attention.
Another way to make your advertising more personal is to use images -
especially real-life photographs. You can find royalty free photos
Be Unique
Make your ad stand out by creating something different and unique -
something that represents your company well. Diana Ennen, a
publicist and president of VirtualWordPublishing.com states, "With
so much competition out there today, it's important to make your
ad stand out and speak directly to your target audience. No one
knows your business and clients better than you, so create the an ad
that tells everyone why they should buy from you."
Repeat
The number of times a potential customer views your advertisement has a
direct link to their perception of your product/brand. Look for
websites with a high volume of traffic and don't be afraid to ask for
any traffic statistics or click-thru statistics that they can provide.
Finding effective ways to market your business can seem overwhelming.
By following these simple tips, you can get the best possible results
for your advertising efforts. Remember that your customers form
opinions about your products based on the information you provide, so
make sure that your ads are the best they can be.
About the Author:
Jill Hart is the founder of
Christian Work at Home Moms, CWAHM.com. This site
is dedicated to providing work at home moms with opportunities to
promote their businesses while at the same time providing them
spiritual encouragement and articles. Visit CWAHM.com
for additional
information. Listen to Jill's internet radio show, The CWAHM
Network!
Find Jill's book reviews on RadiantLit.com.
This article is free for
re-print as long as the author's bio is included. Permission granted for use on DrLaura.com.
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