| |
Subject: |
Online Publicity: Economic Survival Tips You Need to Know |
| Date: |
2009-05-04
|
|
Online Publicity:
Economic Survival Tips You Need to Know
By Anne Leedom
www.netconnectpublicity.com
There is no denying that the economy is forcing people to redesign
their promotional budget. The choices authors and experts have to make
when it comes to PR have to be highly effective to make each dollar
count. So how does an expert decide which strategy to implement when
funds are scarce and sales are so crucial? Here are five tips to
consider when choosing your publicity strategy.
- Fine-tune your focus. Traditionally
it made sense to be as aggressive as possible when promoting your
products and services. However in this economy that usually is not an
option. Consider online promotion as the prominent focus in your
marketing efforts. Positioning yourself as an expert and reaching
millions in your demographic will create a solid platform to promote
all of your work, rather than just one product. You can create
products and services to monetize your website and build your business
for the long term and the short term. Approaching your publicity from a
strategic marketing perspective will be more cost effective then a
broad scale media campaign.
- Create a connection with your audience.
People are looking for real help from experts today, not just more
advice. Creating a platform to interact and be true resource is very
effective when it comes to boosting sales and building a long-term
marketing strategy. Working with an online destination to make yourself
accessible and involved can create more impact than simply being on a
talk show discussing your book.
- Eliminate the element of chance.
In today's world it is crucial to work with people who have a proven
track record at making a difference in your overall objectives and who
can guarantee their work. No publicist can truly guarantee the way
people will react to your message. However, you can be certain that you
are working with people who can prove their strategies and placements
do go beyond simple and random exposure. Including a marketing
component is a necessary component in any publicity outreach in today's
economy.
- Use your press releases wisely.
Reaching out to national media can be very expensive, so when you do
this, do it effectively. Create press releases that focus on something
in the news, rather than simply putting out a release about your
products and services. Media are more likely to respond to something of
newsworthiness, so tie your releases into current events and send them
out regularly.
- Be memorable. In our current
economy, branding your work is more important than ever. You have to
make every outreach count, so creating a branding element to your work
that will have impact is crucial. There are essential elements to
representing your brand effectively. Use tag lines, images and concepts
that position you as a resource and solution. Avoid descriptive
branding….focus on solving problems.
Promoting your brand prominently
online allows you connect directly with your target demographic and
create a specific pathway to your website. The key is to choose the
right websites and secure major promotion on these websites. Appearing
on websites that are too small or irrelevant can damage your
credibility and destroy your chances for large website placements. This
is one time where too much of a good thing is not necessarily a good
thing. With online placement, it is all about quality, not quantity.
For a free consultation with Anne
Leedom, Founder of Net Connect Publicity contact her at
anne@netconnectpublicity.com
or visit her website at www.netconnectpublicity.com. Permission granted for use on DrLaura.com.
Back
|
|
