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Subject: |
Where Does Your Pretty Come From? |
| Date: |
2009-05-18
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Where Does Your Pretty
Come From?
By Erik Fisher, PhD.
AKA Dr. E…
www.ErikFisher.com
For
those of you who have young children and are in the know, two momentous
events occurred in the world of kids and fashion: Barbie turned 50 and
Dora got a Makeover. So what's the connection? -- the impact that these
two icons have had on children and the way we view ourselves. Barbie
has evolved from a little girl's object of play and imagination into an
uber-creation of Mattel. If kids and the company could imagine it,
Mattel would provide it. It can be debated who led the development of
the accessories that little girls requested, demand or supply. Either
way, the outcome is that there is an endless supply of products that
can be purchased, and almost every child and many adults in America
have likely been impacted by Barbie and the gang. She has been the
ideal housewife, astronaut, adventurer, and C.E.O. She has been an
example of what women can become in mind and in body. It is the image
of “body” that has been detrimental.
So what about Dora? Most recently, Dora underwent the cartoon
equivalent of an Extreme Makeover. She is now supposed to be older and
dresses and looks the part of a more mature Material-Girl version of
the original cross-cultural Granola girl. Whatever happened to the girl
next-door, and why did they have to change her? The most apparent
motivation would be the desire to grow a product with your market. As
little girls grow up, they have grown out of Dora. To them, she is for
little kids, and not for young girls growing into tweens. From a
business perspective, what better way to continue a demand for a
product than to evolve it as your market evolves and also keep the
original so that emerging markets will be attracted to the original
product? From a marketing perspective, this is genius, especially if it
succeeds. Dora, after all, is a multi-million dollar industry, just as
Barbie is.
Is there a problem with this evolution? No. What people are taking
issue with is the manner in which they evolved her. Did they stay
consistent with how Dora would have evolved, left to her own devices?
This can be debated, as many children go through unpredictable changes
in likes, dislikes, tastes and fashion as they grow from children into
young adults. I think we all remember the girl in school that left 6th
grade a tom boy and came to the first day of 7th grade a young woman.
The issue is that Dora is the creation of adults. She is not a little
girl going through her own changes. This is an orchestrated evolution.
Here are some stats to consider: about 42% of first, second, and third
grade girls want to be thinner, 81% of ten year olds are afraid of
becoming fat, and 51% of nine and ten year-old girls feel "better" if
they are on a diet, than if they are not. Keep in mind that these are
children we are talking about. Realize that the body image issues that
our children are developing, likely begin by first grade.
So here is the question: Where does their pretty come from? And where
does yours come from? I firmly believe that for most of us, our
"pretty" comes from outside of us, not from our heart, as I believe
that it should. In my years of research and experience with body image
and eating disorders, there are more issues in our society that
contribute to ourselves than we ever want to realize. We are the
stewards of our children and are responsible contributing to their
health, not creating their lack thereof. Whether or not these of
looking outside of ourselves for beauty are a facet of the human
condition is not the issue, we have the knowledge and wisdom to know
there is a further potential, and it is that further potential that I
want for my daughter and all children. I hope that you will want the
same. When do we just say, "Enough!"
About the author: Erik Fisher, PhD,
aka Dr. E…, is a licensed psychologist and author of two
books whose work has been featured on CNN, NBC, CBS, FOX and CNN. Visit
him at www.ErikFisher.com. Permission
granted for use
on DrLaura.com.
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