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Tide: Getting Around Fathers...
IconI was home during the day recently and saw the following ad for Tide laundry detergent. A father finds his daughter's very short skirt hanging on the clothes line, he pulls it off the line and hides it. Later the daughter finds the skirt, her mother washes it and at the end of the commercial the daughter is dancing out the front door showing her dad the newly laundered skirt and mom is smiling. The ad says something about Tide can even get around dads or something to that effect. I believe this ad indicates a total disregard for fathers. Obviously this man cared enough about his daughter to not want her to go out dressed in such a short skirt. I'm not sure what bothered me more, the daughter "getting one over" on her dad or the pleasure her mother seemed to have in helping her do it. I called Tide / Proctor and Gamble and emailed them to file my concern. I doubt it made much difference but I felt better at least letting them know how I feel. Thanks and Happy New Year. J.
Tags: Character, Character-Courage-Conscience, Men's Point of View, Morals, Ethics, Values, Read On-Air, Social Issues, Values
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